Sainsbury’s and One Retail are progressing with their investment in Taste Café – a collaboration that is bringing a bespoke eat-in concept to over 30 Sainsbury’s stores across the UK.
The project, led by One Retail, part of Compass Group UK & Ireland, originally opened Taste Cafés in two Sainsbury’s earlier this year and are now opening more over the next few months. The first cafes in Sainsbury’s Carlisle and Sainsbury’s King’s Lynn Hardwick opened in spring, with another six new sites opening over the past month at:
The newest Taste Café has opened in Sainsbury’s Blackhall, Edinburgh.
The Taste Cafés feature an original look and feel that was designed based on research and insight into what customers want, aiming to attract a diverse range of customers. With the customer purpose “simple moments, made special”, the design and layout are complemented by neutral tones to create a warm and relaxed environment for everyone.
Good quality coffee is one of the core customer offers of the new concept, and Taste Café serves Costa Coffee as a cornerstone of the menu. It also includes other staples like a full traditional breakfast and veggie breakfast, a selection of jacket potatoes as well as tasty soups. Furthermore, customers can find selection of artisan innovations, including smashed avocado sourdough with chilli & lime mozzarella pizzettes for customers looking for a treat.
For children, the new concept’s ‘Taste for Tots’ menu pledges “simple moments, made fun” with the aim of creating an interactive space for children to learn about food and nutrition and grow their communication and creative skills. There are also classic favourites like sausages and mash, alongside ‘funtime fruits’ and poached eggs and soldiers.
Richard Murrell, Sainsbury’s Head of Food to Go & Partnerships said: “We know many of our customers enjoy having somewhere to stop for a drink, snack or sit-down lunch while they’re shopping with us. These Taste Cafés are providing just that, in new locations, with a comfortable café experience and a fantastic menu that is bespoke to Sainsbury’s.
“Working with third party providers to open cafés that complement what we already offer customers in our supermarkets means we can focus our energy on what we do best in our core business. We’re excited to be collaborating with One Retail, a caterer that we know has the expertise to run great cafés in our stores – and we hope to build on the success that others such as Starbucks and Costa continue to bring to Sainsbury's stores.”
Andrew Jones, Managing Director, One Retail added: “The Taste Café offers a welcoming hub for all shoppers to relax, socialise and grab a delicious bite – all within the convenience of a Sainsbury’s store.
“The significant investment into the new brand, look and feel signifies a new era for the customer experience in our cafés and this alongside our menus, mean there is something for everyone.”
The next new Taste Cafés to open in the coming weeks will be located at these locations:
• Sainsbury’s Hankridge Farm,
• Sainsbury’s Isle of Wight
• Sainsbury’s Newbury
• Sainsbury’s West Green
• Sainsbury’s Potypridd
• Sainsbury’s Barnstaple
• Sainsbury’s Waterlooville
For further information, please contact Sainsbury’s press office at press_office@sainsburys.co.uk or Compass Group UK & Ireland Communications Team on 01895 554 999 or at uk.communications@compass-group.co.uk